71 leads. 60% closed. Here’s how.


Your weekly LEVERAGED MARKETING MASTERMIND resources to build a robust marketing team, the key to predictable lead generation. This equips you to hire, automate, and scale your brand, freeing you to focus on closing deals over content development.

One agent. About $35 a week on Facebook. One fixed 13-mile radius.

That year it produced ~200,000 impressions, 71 leads — and 60% of those 71 did business with him: 13 sellers listed and sold, 12 buyers closed, plus more carrying into the next year. Roughly $30K spent, ~$240K in commissions.

Most people would look at “71 leads from 16,000 clicks” and call it a failure. I looked at the conversion and called it a goldmine. I call it the Social Media Farm — and it works like a postcard farm at a fraction of the cost, reaching both buyers and sellers, on the one platform where the people who own the real estate actually live.

In this week’s Leveraged Marketing Mastermind, I broke down the whole playbook: the $35 math, why Facebook beats Instagram, the exact one-pin setup, the two content formats (no fancy video required), the popup funnel, and the “Sold case study” move that gets the AIs recommending you.

I wrote it all up — with the full session video embedded so you can watch or rewatch:

→ Read the full Social Media Farm playbook: https://coachpatrickferry.com/2026/06/11/social-media-farm-facebook-listing-strategy/

Referred by people. Recommended by algorithms.

— Patrick

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Coach Patrick Ferry

Referred by People. Recommended by Algorithms. 🤖The real estate industry shifted. Most agents are falling behind. The top 1% are building Referral Machines and leveraging AI — and they're doing it with a system. I'm Coach Patrick Ferry — KW MAPS Coach and creator of the AIM³ Framework (Architect. Implement. Maximize.) — and I help real estate agents build $3M+ predictable growth engines without working more hours. Every week I share actionable strategies on referral marketing, AI-powered prospecting, and leveraged business growth — so you stay focused, consistent, and highly profitable in 2026 and beyond. Subscribe free and get the $3M+ Growth Playbook instantly. 👇🚀

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