No live LMM tomorrow — but here’s your AI assignment

Published 18 days ago • 1 min read

Your weekly LEVERAGED MARKETING MASTERMIND resources to build a robust marketing team, the key to predictable lead generation. This equips you to hire, automate, and scale your brand, freeing you to focus on closing deals over content development.

Hey friends,

Quick heads up:

I’m not feeling 100%, so I’m going to skip tomorrow’s live Leverage Marketing Mastermind session.

But I am not skipping the value.

Instead, I created a practical Level 1 guide for you:

Build Your Real Estate AI Operating System
A Starter Guide for Real Estate Agents

Here’s the link:

[GOOGLE DRIVE LINK HERE]

The goal of this guide is simple:

Stop using ChatGPT for random one-off prompts and start using it as a weekly business execution partner.

Inside the guide, I walk you through how to create one simple ChatGPT Project, organize four key chats, add simple Custom Instructions, use Memory carefully, upload or paste business context, and run a few starter prompts that help you plan your week, create better marketing, follow up with your database, and delegate more clearly.

This is not meant to be complicated.

Do not overbuild it.

Do not create 10 Projects.

Do not spend two hours trying to become an AI expert.

Just open the guide, create the Project, run the first two prompts, and come back next week with one thing ChatGPT helped you clarify, create, follow up on, or delegate.

That’s the win.

The big idea is this:

Every time you use ChatGPT, ask:

What should this become?

A call?
A text?
An email?
A video?
A post?
A client resource?
A team task?
A checklist?
A system?
A decision?

That question is how you turn ChatGPT from a chatbot into a business leverage tool.

Next week, we’ll build on this and connect it to your Known-For Strategy — because the goal is not just to get organized.

The goal is to become more known, more trusted, more referable, and more appointment-ready in your market.

Thanks for understanding on the skipped live session.

Keep crushing it,
Coach Patrick Ferry
Real Estate Business Architect

You're receiving this because you're part of the Leveraged Marketing Mastermind community.
We send one email per week with actionable resources and Wednesday session details.

Need a break? Unsubscribe here—no hard feelings, you can rejoin anytime.

71 leads. 60% closed. Here’s how.

Your weekly LEVERAGED MARKETING MASTERMIND resources to build a robust marketing team, the key to predictable lead generation. This equips you to hire, automate, and scale your brand, freeing you to focus on closing deals over content development. One agent. About $35 a week on Facebook. One fixed 13-mile radius. That year it produced ~200,000 impressions, 71 leads — and 60% of those 71 did business with him: 13 sellers listed and sold, 12 buyers closed, plus more carrying into the next year....

2 days ago • 1 min read

Last Weeks LMM | Content that Creates Clients - the hyper-local strategy to win

Your weekly LEVERAGED MARKETING MASTERMIND resources to build a robust marketing team, the key to predictable lead generation. This equips you to hire, automate, and scale your brand, freeing you to focus on closing deals over content development. (Notice new email style - short email to blog post that has the rewatch video and a summary of the content, BTW Claude created all of it, FAST!!!) For twenty years the online game was getting found — rank a page, win a keyword. That still matters....

5 days ago • 1 min read

The price reduction conversation that never feels like one

Hey there, Quick one this week, but it might change how you run every listing for the rest of the year. Most agents treat price like a number — set it once, defend it, then beg for a reduction when it sits. Elite agents treat price like a system — and let the market deliver the reduction for them. Here's the difference in one move. When the showings and offers aren't there, the average agent calls the seller and asks them to "lower the price" (translation the seller hears: you failed)....

7 days ago • 1 min read