Your weekly LEVERAGED MARKETING MASTERMIND resources to build a robust marketing team, the key to predictable lead generation. This equips you to hire, automate, and scale your brand, freeing you to focus on closing deals over content development. One agent. About $35 a week on Facebook. One fixed 13-mile radius. That year it produced ~200,000 impressions, 71 leads — and 60% of those 71 did business with him: 13 sellers listed and sold, 12 buyers closed, plus more carrying into the next year....
2 days ago • 1 min read
Hey there, Quick one this week, but it might change how you run every listing for the rest of the year. Most agents treat price like a number — set it once, defend it, then beg for a reduction when it sits. Elite agents treat price like a system — and let the market deliver the reduction for them. Here's the difference in one move. When the showings and offers aren't there, the average agent calls the seller and asks them to "lower the price" (translation the seller hears: you failed)....
7 days ago • 1 min read
Hey Reader, Last Monday I finished The Murph in 49:32. (If you know, you know. If you don't — it's a workout that humbles you. Either way, it was hard.) Then my kid got sick. Then I got sick. Forty-eight, seventy-two hours flat on my back. The moment I could stand up straight, I was on a plane to San Antonio to present to the KW Young Professionals Network. So for the better part of a week I was tired, sick, traveling, and completely out of commission. Here's the part worth your attention:...
13 days ago • 3 min read
Your weekly LEVERAGED MARKETING MASTERMIND resources to build a robust marketing team, the key to predictable lead generation. This equips you to hire, automate, and scale your brand, freeing you to focus on closing deals over content development. Hey friends, Quick heads up: I’m not feeling 100%, so I’m going to skip tomorrow’s live Leverage Marketing Mastermind session. But I am not skipping the value. Instead, I created a practical Level 1 guide for you: Build Your Real Estate AI Operating...
18 days ago • 1 min read
Hey Reader, Every agent knows the GPS 1-3-5. One goal. Three priorities. Five strategies under each. It’s one of the best focus tools KW ever built (my oppinon). Here’s what I’ve watched for 25 years: agents fill the “3” with whatever felt urgent in January — hire a TC, fix the CRM, post more videos, run more open houses. That’s not a plan. That’s a to-do list. The one rule that changes everything In AIM³, the “3” is always the same three. They’re not a yearly improvisation. They’re the three...
23 days ago • 2 min read
Your weekly LEVERAGED MARKETING MASTERMIND resources to build a robust marketing team, the key to predictable lead generation. This equips you to hire, automate, and scale your brand, freeing you to focus on closing deals over content development. Hey Leverage Marketing Mastermind friends, You might have noticed that I had to make some quick adjustments to our live schedule this week. But don't worry—we will be completely back to our normal schedule next week, live on our regular Google Meets...
23 days ago • 2 min read
Hey Reader, Stop Asking for Referrals. Start Earning Them. This week's AIM³ Newsletter — by Patrick Ferry Real estate referrals are not earned by asking. They're earned by becoming professionally valuable enough to keep. That's the distinction most agents miss. The industry loves to say real estate is a relationship business. And yes — relationships matter. Trust matters. Being liked matters. But those things are not the business model. The business model is repeated value delivery. Client...
30 days ago • 6 min read
Your weekly LEVERAGED MARKETING MASTERMIND resources to build a robust marketing team, the key to predictable lead generation. This equips you to hire, automate, and scale your brand, freeing you to focus on closing deals over content development. Three years ago, the agents who paid attention to Google Business Profile early — got their NAP cleaned up, stacked reviews, optimized their listing — locked in the top 3 of the map pack. Most of them are still there today. The ones who waited are...
about 1 month ago • 1 min read
Hey Reader, The problem is that most agents are marketing undefined value. You do far more than it communicates. And that is why the most expensive phrase in real estate is: "I didn't know you would did that." Most agents are still playing the old game. Generic posts. Random updates. Just listed. Just sold. Market stats. Personal branding with no real positioning. Noise. The future belongs to agents who can do seven things well: 1. Define the service. If the value is vague, the marketing is...
about 1 month ago • 2 min read